The primary mission of the District Marketing Chair, Marketing Vice-Chairs and Marketing Committee is to assist the District in conveying the benefits of Scouting to the general public and the Scouting family. The marketing program should create and maintain a climate of support and understanding that will assist the District in achieving its objectives.
PRINCIPAL RESPONSIBILITIES:
- Work with the District Activities Chairs and other committees to develop and implement a marketing plan utilizing all event and communications opportunities to reach target audiences.
- Utilize all media sources to create a high public visibility of the District.
- Plan and execute marketing programs that will strengthen chartered organization relationships on a year-round basis.
- Develop marketing opportunities, both internal and external, to provide public recognition of volunteers with a particular emphasis on unit-related personnel.
- Serve as a resource for all internal printed material, with an emphasis on the District’s and/or council’s weekly newsletter and social media.
- Work with the District Director to develop an annual plan for monthly marketing emphasis.
QUALIFICATIONS
- Willing to serve at least 2 hours per month (varies based on time of year)
- Able to attend monthly Key Three Meetings
- Well respected in the community
- Attention to detail
- Ability to work with (interact/train) a diverse group of people
- Willing to work in support of the District for one full calendar year
- Has regular, dependable internet access and good usage skills
Contact:
Anthony.Ingram@scouting.org
865-455-5268
